Maine Sunset

Make sure you are properly listed as the owner of the domain when it is registered. Ownership of your own domain name gives you the option of moving your web site to another host without losing your web address or email address. You can pull up stakes at any time and take your domain name with you without losing the exclusivity that has helped build name recognition for you and your company or the momentum you've gained from previous marketing efforts and expense involved in promoting your web address.

Are You The Master Of Your Domain Name?

If you were to look up your company's domain name right now in the WHOIS database, you might be surprised to learn that you're not the "registrant". Your domain name is "owned" by or licensed to the person or entity shown as the "registrant". Look even further. The person or entity listed as the administrative, billing or technical contact has the power to affect changes to the domain name including the transfer of ownership and registrars.

I'm sure there was no ulterior motive on the part of the web designers, company employees and ISP's who are commonly listed as the "registered" owners of some domain names. But if you find that your domain is registered under anyone else's name except your own - take steps to get it transferred to you right away.

Call Trish Cox at 609-561-5223

Since domain names are assigned on a first-come, first-served basis, the best way to insure that your company will be able to use a desired name is to reserve it.

Take your time to brainstorm the best domain name that you can come up with. "You never get a second chance to make a first impression" and your web address will be the world's link to you.

I have found that it is a good thing to learn from your mistakes but even better if you can learn from someone else's. With that said, I had the opportunity to buy the domain name thesunnyside.com in 1997 for $250.00. By 2003, the domain name had a price tag of $3880.00 (just the name) I missed it - grabbed the .biz variation. I could have been The Sunny Side Dot Com, LLC - you live and learn.